For many people, Serena Williams is one of the most iconic female athletes of all time. Serena is also a pioneering entrepreneur, brand builder and investor in sports and technology.
For the Sorare team, she is more than an icon as she joins the company as a Board Advisor.
In her new role, Serena will provide guidance to the board on a number of topics, including developing Sorare’s relationship with athletes around the world, advice on Sorare’s strategies for expanding into new sports categories, including women’s sports, as well as future impact initiatives to make Web3 more inclusive and diversified.
Serena Williams is among the most prominent figures in sport and culture, which has redefined the modern athlete and entrepreneur, including her unprecedented early-stage investment successes. The strategic advice Serena will bring in building one of the most iconic sports entertainment brands is invaluable in a period of rapid expansion and organic growth in the United States.
His experience in building passionate brands, companies and fan bases, both on and off the pitch, will help accelerate the company’s growth as we attract new players and sign new teams and leagues across all sporting categories and geographies.
Together with Serena we will build the future of sports entertainment on Web3, allowing everyone to own a piece of the games they love, whether in football or other sports.